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Selected Work
Explore selected projects that show how strategy, marketing direction, and coordinated execution come together across different business needs, industries, and stages of growth.
Mi Spa Face & Body
Mi Spa Face & Body is a beauty and wellness brand based in Panama. Since November 2025, OH Digital Lab has supported the brand through an ongoing marketing partnership combining website strategy and development, strategic consulting, and Meta Ads campaign management.
Strategic Approach
The engagement began with the development of a new website designed to create a clearer, more user-friendly digital experience around Mi Spa’s services, memberships, locations, and booking journey.
Beyond the website, OH Digital Lab works closely with Mi Spa’s internal team through weekly strategic consulting sessions, helping align content and creative direction, campaign priorities, digital communication, and day-to-day marketing execution.
Monthly Support
As part of the engagement, OH Digital Lab also manages a monthly Meta Ads campaign focused on supporting customer acquisition and promotional priorities.
This combination of strategic guidance and hands-on execution gives Mi Spa a more coordinated approach to digital marketing while allowing its internal team to stay aligned around clear priorities and next steps.
Strategic Approach
The engagement began with the development of a new website designed to create a clearer, more user-friendly digital experience around Mi Spa’s services, memberships, locations, and booking journey.
Beyond the website, OH Digital Lab works closely with Mi Spa’s internal team through weekly strategic consulting sessions, helping align content and creative direction, campaign priorities, digital communication, and day-to-day marketing execution.
Monthly Support
As part of the engagement, OH Digital Lab also manages a monthly Meta Ads campaign focused on supporting customer acquisition and promotional priorities.
This combination of strategic guidance and hands-on execution gives Mi Spa a more coordinated approach to digital marketing while allowing its internal team to stay aligned around clear priorities and next steps.
Tradizione
Tradizione is a Colombian gourmet charcuterie brand inspired by Italian craftsmanship and select Colombian ingredients. OH Digital Lab supported the brand through the development of its brand guidelines and website, creating a more cohesive visual and digital presence aligned with its premium positioning.
Brand Foundation
The project focused on organizing and defining the key elements of Tradizione’s visual identity to create greater consistency across its brand communications.
The brand guidelines established a clearer visual foundation, helping preserve the refined and artisanal character of the brand while creating a stronger framework for future applications.
Website Strategy & Design
OH Digital Lab translated that identity into a clear, elegant, and functional website designed to communicate Tradizione’s story, product quality, and distinctive connection between Italian tradition and Colombian origin.
The result is a more cohesive brand and digital experience that reinforces the premium positioning of the business across both visual identity and online presence.
Brand Foundation
The project focused on organizing and defining the key elements of Tradizione’s visual identity to create greater consistency across its brand communications.
The brand guidelines established a clearer visual foundation, helping preserve the refined and artisanal character of the brand while creating a stronger framework for future applications.
Website Strategy & Design
OH Digital Lab translated that identity into a clear, elegant, and functional website designed to communicate Tradizione’s story, product quality, and distinctive connection between Italian tradition and Colombian origin.
The result is a more cohesive brand and digital experience that reinforces the premium positioning of the business across both visual identity and online presence.
Freshii
Freshii Panamá is the local presence of the Canadian healthy food franchise. Since 2015, OH Digital Lab has supported the brand at different stages through recurring digital marketing engagements focused on social media content, campaigns, and evolving communication needs.
Flexible Digital Support
The relationship has evolved according to Freshii Panamá’s priorities at different moments, with OH Digital Lab providing support when the brand has needed additional digital marketing capacity.
This has included periods of account maintenance, consistent Instagram content development, support for influencer-led content, seasonal promotions, menu and product communication, and campaign-specific initiatives.
Content & Campaign Support
The work has focused on maintaining a digital presence that reflects Freshii’s fresh, healthy, and approachable brand personality while adapting communication to different promotional moments and business needs.
Rather than following a fixed scope, the collaboration has remained flexible, allowing Freshii Panamá to bring in OH Digital Lab when additional content, campaign, or digital marketing support is needed.
This recurring relationship demonstrates the ability to provide continuity while adapting the level and type of support as priorities evolve.
Flexible Digital Support
The relationship has evolved according to Freshii Panamá’s priorities at different moments, with OH Digital Lab providing support when the brand has needed additional digital marketing capacity.
This has included periods of account maintenance, consistent Instagram content development, support for influencer-led content, seasonal promotions, menu and product communication, and campaign-specific initiatives.
Content & Campaign Support
The work has focused on maintaining a digital presence that reflects Freshii’s fresh, healthy, and approachable brand personality while adapting communication to different promotional moments and business needs.
Rather than following a fixed scope, the collaboration has remained flexible, allowing Freshii Panamá to bring in OH Digital Lab when additional content, campaign, or digital marketing support is needed.
This recurring relationship demonstrates the ability to provide continuity while adapting the level and type of support as priorities evolve.
P7 PMO
P7 PMO is a project management firm with roots in Colombia. OH Digital Lab supported the business through a brand and digital presence project designed to translate its technical expertise and service offering into a clearer, more cohesive, and more credible experience for clients and stakeholders.
Brand & Digital Foundation
The project focused on building a stronger foundation for how P7 PMO presents its expertise, services, and value proposition.
OH Digital Lab developed the brand identity, visual guidelines, and business stationery to create greater consistency across key business touchpoints while reinforcing the firm’s strategic, technical, and professional positioning.
Website Strategy & Design
The website was structured to organize P7 PMO’s complex service offering into a clearer digital experience, helping communicate areas such as project direction, structuring, monitoring, financial viability, and Project Finance in a more accessible way.
The result was a more cohesive brand and digital presence designed to strengthen clarity, professionalism, and credibility when communicating with clients and stakeholders.
Brand & Digital Foundation
The project focused on building a stronger foundation for how P7 PMO presents its expertise, services, and value proposition.
OH Digital Lab developed the brand identity, visual guidelines, and business stationery to create greater consistency across key business touchpoints while reinforcing the firm’s strategic, technical, and professional positioning.
Website Strategy & Design
The website was structured to organize P7 PMO’s complex service offering into a clearer digital experience, helping communicate areas such as project direction, structuring, monitoring, financial viability, and Project Finance in a more accessible way.
The result was a more cohesive brand and digital presence designed to strengthen clarity, professionalism, and credibility when communicating with clients and stakeholders.
Rose Design
Rose Design is an interior design studio based in San Francisco, California. OH Digital Lab supported the studio through a flexible digital marketing engagement that evolved with its needs, combining content, search, website, email, and paid media support to strengthen its online presence and client acquisition efforts.
Integrated Digital Marketing Support
The engagement evolved over time according to Rose Design’s priorities, allowing OH Digital Lab to activate different marketing capabilities as the studio’s needs changed.
Rather than following a fixed channel mix, the work connected multiple areas of digital marketing to support a more consistent online presence and clearer communication of the studio’s residential and commercial design expertise.
Content, Search & Digital Presence
OH Digital Lab supported Instagram content, SEO-focused blog development, website updates and maintenance, and email marketing to help showcase Rose Design’s portfolio, expertise, and design perspective across key digital touchpoints.
These efforts helped maintain greater consistency across channels while keeping the studio’s digital presence aligned with its evolving services and communication priorities.
Paid Campaign Support
Google Ads campaigns were used to support client acquisition efforts around relevant interior design services and audiences, while selected LinkedIn campaign support added flexibility for specific promotional or business objectives.
The result was a more coordinated digital marketing presence that could adapt over time without requiring every channel to remain active under a fixed scope.
Integrated Digital Marketing Support
The engagement evolved over time according to Rose Design’s priorities, allowing OH Digital Lab to activate different marketing capabilities as the studio’s needs changed.
Rather than following a fixed channel mix, the work connected multiple areas of digital marketing to support a more consistent online presence and clearer communication of the studio’s residential and commercial design expertise.
Content, Search & Digital Presence
OH Digital Lab supported Instagram content, SEO-focused blog development, website updates and maintenance, and email marketing to help showcase Rose Design’s portfolio, expertise, and design perspective across key digital touchpoints.
These efforts helped maintain greater consistency across channels while keeping the studio’s digital presence aligned with its evolving services and communication priorities.
Paid Campaign Support
Google Ads campaigns were used to support client acquisition efforts around relevant interior design services and audiences, while selected LinkedIn campaign support added flexibility for specific promotional or business objectives.
The result was a more coordinated digital marketing presence that could adapt over time without requiring every channel to remain active under a fixed scope.
4BB Connect
4BB Connect is a home automation company based in Miramar, Florida. OH Digital Lab supported the business through a focused digital presence project, extending its existing brand into a more cohesive visual system, website, and foundational social presence aligned with its premium technical positioning.
Brand & Digital Foundation
The project began by expanding 4BB Connect’s existing logo into a more complete and consistent visual system that could support the brand across key digital touchpoints.
The visual direction was developed to reflect the company’s professional and premium positioning while creating greater consistency in how its automation expertise and services are presented.
Website Strategy & Design
OH Digital Lab developed a new website designed to communicate 4BB Connect’s automation solutions, expertise, and value more clearly to homeowners, builders, architects, and designers.
The website established a stronger digital foundation for the brand, bringing together clearer service communication, visual consistency, and a more professional online presence.
Foundational Social Presence
An initial set of Instagram content was also developed to extend the new visual direction into social media and give the brand a more consistent starting point for future digital communication.
Together, the website, visual system, and foundational content created a more cohesive digital presence aligned with the company’s technical expertise and premium market positioning.
Brand & Digital Foundation
The project began by expanding 4BB Connect’s existing logo into a more complete and consistent visual system that could support the brand across key digital touchpoints.
The visual direction was developed to reflect the company’s professional and premium positioning while creating greater consistency in how its automation expertise and services are presented.
Website Strategy & Design
OH Digital Lab developed a new website designed to communicate 4BB Connect’s automation solutions, expertise, and value more clearly to homeowners, builders, architects, and designers.
The website established a stronger digital foundation for the brand, bringing together clearer service communication, visual consistency, and a more professional online presence.
Foundational Social Presence
An initial set of Instagram content was also developed to extend the new visual direction into social media and give the brand a more consistent starting point for future digital communication.
Together, the website, visual system, and foundational content created a more cohesive digital presence aligned with the company’s technical expertise and premium market positioning.
Springboard
Springboard is a California-based coaching company focused on personal and professional growth. OH Digital Lab developed a visual identity system based on the client’s creative vision, translating its calm, thoughtful, and human-centered approach into a cohesive and approachable brand presence.
Brand Identity Direction
The project focused on turning the client’s vision into a clear visual direction that reflected the character of the coaching brand: neutral, calm, approachable, and thoughtful.
OH Digital Lab developed the logo and established the core visual elements needed to give the brand a consistent foundation for future communication.
Visual System
The identity system brought together color palette, typography, imagery direction, and visual consistency to create a softer and more intentional brand expression.
A basic content concept was also developed to help extend the visual language into future communications while maintaining clarity and cohesion across touchpoints.
The result was a visual foundation designed to communicate trust, balance, and approachability without overcomplicating the brand.
Brand Identity Direction
The project focused on turning the client’s vision into a clear visual direction that reflected the character of the coaching brand: neutral, calm, approachable, and thoughtful.
OH Digital Lab developed the logo and established the core visual elements needed to give the brand a consistent foundation for future communication.
Visual System
The identity system brought together color palette, typography, imagery direction, and visual consistency to create a softer and more intentional brand expression.
A basic content concept was also developed to help extend the visual language into future communications while maintaining clarity and cohesion across touchpoints.
The result was a visual foundation designed to communicate trust, balance, and approachability without overcomplicating the brand.
Depilarte
Depilarte is a Latin American beauty and wellness franchise with a location in Panama City. Since 2015, OH Digital Lab has supported the brand at different stages, adapting digital marketing strategy, campaigns, and communication as its services, priorities, and positioning have evolved.
Evolving Digital Marketing Support
The relationship has changed over time according to the brand’s priorities, with OH Digital Lab providing different levels of strategic and execution support across key stages of its development.
The work has included digital communication guidance, social media content, promotional initiatives, influencer-led content, and campaign management, helping maintain a more coordinated approach as the business and service offering evolved.
Content, Campaigns & Acquisition
Paid media has played an important role in supporting promotional and customer acquisition priorities, particularly through Meta Ads campaigns designed to generate direct messaging conversations with potential clients.
Content and promotional support have complemented these efforts, helping align campaign messaging, offers, and digital communication with the brand’s commercial priorities.
Brand & Positioning Evolution
More recently, OH Digital Lab supported Depilarte through a rebranding process as its positioning expanded beyond laser hair removal toward a broader beauty and wellness offering.
The work helped realign the brand’s digital presence and communication with this evolution while maintaining continuity with its existing audience and market presence.
Campaign Performance
One monthly Meta Ads campaign with a US$300 budget reached 24,800 people and generated 78 messaging conversations at a US$3.85 cost per conversation.
This performance is presented as a snapshot of one campaign, rather than as an average across the broader relationship.
Evolving Digital Marketing Support
The relationship has changed over time according to the brand’s priorities, with OH Digital Lab providing different levels of strategic and execution support across key stages of its development.
The work has included digital communication guidance, social media content, promotional initiatives, influencer-led content, and campaign management, helping maintain a more coordinated approach as the business and service offering evolved.
Content, Campaigns & Acquisition
Paid media has played an important role in supporting promotional and customer acquisition priorities, particularly through Meta Ads campaigns designed to generate direct messaging conversations with potential clients.
Content and promotional support have complemented these efforts, helping align campaign messaging, offers, and digital communication with the brand’s commercial priorities.
Brand & Positioning Evolution
More recently, OH Digital Lab supported Depilarte through a rebranding process as its positioning expanded beyond laser hair removal toward a broader beauty and wellness offering.
The work helped realign the brand’s digital presence and communication with this evolution while maintaining continuity with its existing audience and market presence.
Campaign Performance
One monthly Meta Ads campaign with a US$300 budget reached 24,800 people and generated 78 messaging conversations at a US$3.85 cost per conversation.
This performance is presented as a snapshot of one campaign, rather than as an average across the broader relationship.
CONTACT
Let’s Talk About What’s Next
Tell us about your business, your priorities, and where you could use marketing support.
CONTACT
+507-6129-7307
ohdigitallab@gmail.com
LOCATION
Panama City, Panama
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