Depilarte

Depilarte is a Latin American beauty and wellness franchise with a location in Panama City. Since 2015, OH Digital Lab has supported the brand at different stages, adapting digital marketing strategy, campaigns, and communication as its services, priorities, and positioning have evolved.

Evolving Digital Marketing Support

The relationship has changed over time according to the brand’s priorities, with OH Digital Lab providing different levels of strategic and execution support across key stages of its development.

The work has included digital communication guidance, social media content, promotional initiatives, influencer-led content, and campaign management, helping maintain a more coordinated approach as the business and service offering evolved.

Content, Campaigns & Acquisition

Paid media has played an important role in supporting promotional and customer acquisition priorities, particularly through Meta Ads campaigns designed to generate direct messaging conversations with potential clients.

Content and promotional support have complemented these efforts, helping align campaign messaging, offers, and digital communication with the brand’s commercial priorities.

Brand & Positioning Evolution

More recently, OH Digital Lab supported Depilarte through a rebranding process as its positioning expanded beyond laser hair removal toward a broader beauty and wellness offering.

The work helped realign the brand’s digital presence and communication with this evolution while maintaining continuity with its existing audience and market presence.

Campaign Performance

One monthly Meta Ads campaign with a US$300 budget reached 24,800 people and generated 78 messaging conversations at a US$3.85 cost per conversation.

This performance is presented as a snapshot of one campaign, rather than as an average across the broader relationship.