Freshii

Freshii Panamá is the local presence of the Canadian healthy food franchise. Since 2015, OH Digital Lab has supported the brand at different stages through recurring digital marketing engagements focused on social media content, campaigns, and evolving communication needs.

Flexible Digital Support

The relationship has evolved according to Freshii Panamá’s priorities at different moments, with OH Digital Lab providing support when the brand has needed additional digital marketing capacity.

This has included periods of account maintenance, consistent Instagram content development, support for influencer-led content, seasonal promotions, menu and product communication, and campaign-specific initiatives.

Content & Campaign Support

The work has focused on maintaining a digital presence that reflects Freshii’s fresh, healthy, and approachable brand personality while adapting communication to different promotional moments and business needs.

Rather than following a fixed scope, the collaboration has remained flexible, allowing Freshii Panamá to bring in OH Digital Lab when additional content, campaign, or digital marketing support is needed.

This recurring relationship demonstrates the ability to provide continuity while adapting the level and type of support as priorities evolve.