Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Springboard
Project type
Visual Identity Development
Industry
Coaching
Date
2023–2024
Location
United States
Springboard is a California-based coaching company focused on personal and professional growth. OH Digital Lab developed a visual identity system based on the client’s creative vision, translating its calm, thoughtful, and human-centered approach into a cohesive and approachable brand presence.
Brand Identity Direction
The project focused on turning the client’s vision into a clear visual direction that reflected the character of the coaching brand: neutral, calm, approachable, and thoughtful.
OH Digital Lab developed the logo and established the core visual elements needed to give the brand a consistent foundation for future communication.
Visual System
The identity system brought together color palette, typography, imagery direction, and visual consistency to create a softer and more intentional brand expression.
A basic content concept was also developed to help extend the visual language into future communications while maintaining clarity and cohesion across touchpoints.
The result was a visual foundation designed to communicate trust, balance, and approachability without overcomplicating the brand.
