Freshii

Freshii Panamá is a healthy food franchise originally from Canada, with a local presence in Panama. The brand focuses on fresh, accessible, and nutritious meals for people looking for convenient healthier options.

OH Digital Lab has worked with Freshii Panamá on and off since 2015, supporting the brand’s digital presence according to its evolving needs over the years. The collaboration has included periods of account maintenance, consistent Instagram content creation, influencer content support, and campaign-specific digital initiatives.

The project has mainly focused on creating social media content that communicates Freshii’s healthy, fresh, and approachable brand experience, while adapting to seasonal promotions, menu highlights, influencer collaborations, and specific marketing objectives. This flexible relationship has allowed the brand to receive digital support at different stages, depending on its priorities and communication needs.