Boutique Marketing with a Strategic Approach
OH Digital Lab helps growing businesses turn marketing challenges into clear priorities, focused strategies, and coordinated execution. Our boutique, founder-led model means clients work directly with senior guidance while receiving flexible support tailored to their goals, resources, and stage of growth.
Led by Oriana Hadwan, a marketing strategist with 10+ years of experience across corporate, agency, consulting, and founder-led environments, OH Digital Lab brings a cross-market perspective shaped by work across the Americas. We start by understanding the business, its audience, and what matters most before defining the right marketing direction.
From strategic advisory and campaign direction to digital marketing, content, paid media, SEO, email marketing, website strategy, and brand positioning, we bring together the capabilities each project actually needs—leading or supporting execution alongside internal teams and specialized partners when required.
Why Choose OH Digital Lab
01.
Work directly with senior marketing leadership, bringing greater continuity, faster decision-making, and strategic guidance grounded in a deeper understanding of your business.
DIRECT SENIOR GUIDANCE
02.
Move from strategic direction to coordinated execution with one partner who understands both the bigger picture and what it takes to put the plan into action.
STRATEGY-TO-EXECUTION
03.
ONE STRATEGIC PARTNER
Keep strategy and execution connected through one senior point of contact, bringing in the right capabilities and specialists as your priorities require.
04.
CROSS-MARKET PERSPECTIVE
Experience across different markets and business environments brings a broader perspective and the ability to adapt marketing decisions to different audiences and contexts.
Marketing Strategy & Digital Execution, Built Around Your Business
From strategic direction and advisory to specialized digital execution, we bring together the right marketing capabilities based on your priorities, goals, and stage of growth.
MARKETING STRATEGY & PLANNING
Clear priorities, channel direction, and actionable plans designed to connect marketing decisions with your business goals.
CONTENT STRATEGY & SOCIAL MEDIA
Strategic content planning, creative direction, and social media support designed to build consistency, relevance, and audience engagement.
MARKETING CONSULTING & ADVISORY
Senior-level guidance for businesses and teams that need strategic clarity, actionable recommendations, and experienced marketing support.
PAID MEDIA & CAMPAIGNS
Strategy, setup, and optimization of paid campaigns designed to reach relevant audiences, generate qualified traffic, and support acquisition goals.
BRAND STRATEGY & CREATIVE DIRECTION
Strategic brand direction, messaging clarity, and creative consistency to build a stronger and more cohesive presence across touchpoints.
SEO & SEARCH VISIBILITY
SEO-focused content and on-page recommendations designed to strengthen relevance, improve organic visibility, and connect your business with the right audiences.
WEBSITE STRATEGY & DESIGN
Strategic, responsive websites designed around clear messaging, user experience, brand alignment, and business objectives.
EMAIL MARKETING
Email campaigns and flows designed to nurture relationships, strengthen engagement, and support retention and conversion objectives.
Ways to Work with Us
Start where your business needs us most, from strategic clarity and advisory to focused projects or ongoing marketing support tailored to your priorities and resources.
01. MARKETING AUDIT & ACTION PLAN
Best for businesses that need clarity on what to prioritize next.
A strategic review of your current marketing to identify gaps, opportunities, priorities, and practical next steps through a focused action plan.
03. PROJECT-BASED SUPPORT
Best for businesses that need to build, launch, or improve a specific marketing initiative.
Focused strategy and execution for defined projects, from websites and brand initiatives to campaigns, content systems, and other marketing priorities.
02. STRATEGIC ADVISORY
Best for businesses that need ongoing senior marketing guidance and decision support.
Flexible strategic support to help define priorities, evaluate opportunities, guide initiatives, and make stronger marketing decisions as your business evolves.
04. ONGOING MARKETING SUPPORT
Best for businesses that need continuous strategic direction and coordinated execution.
Ongoing marketing support combining senior guidance, planning, and coordinated execution across the areas your business needs most.
